Every Saturday I am featuring a different small business, getting to know a little more about the business and the people behind the brands! So I'm really excited to bring you another gorgeous business this week and an incredible business owner: Cristina from Wish & Wonder
I had the opportunity this week to ask Cristina some questions so you can get to know more about her and her fabulous business. I hope that by reading this interview you may find another small business to support or if you're interested in maybe starting your own business, you may find some inspiration here too...
My name is Cristina & I am the Founder & Creative Director of Wish + Wonder. We are a premium Girlswear brand that specialises in contemporary heirloom pieces catering from 6 months to 6 years.
What’s your guilty pleasure?
I have a sweet tooth so anything milk chocolate, praline or sea salt and caramel flavour.
What makes your business a little different from the rest?
All the collections are ‘Limited Edition’ and I scour the globe to find the most luxurious prints, embroideries, laces and trims. Each piece is designed exclusively in house with comfortability and femininity in mind. I have spent a long time working on fit solution garments during my 24 year career in Womenswear so it was natural for me to create pieces that are designed to be adjustable allowing the garment to grow when the little ones grow. As you know children grow up so fast, so the more times they can wear that garment, the more memories they can make. It’s for this reason I decided to focus on making my quality is second to none so they last and can be passed down from generation to generation.
What TV show could you happily lose a day bingeing on?
My husband and I are currently watching Brooklyn Nine-Nine. As they are only 20 minutes long, you end up watching about 4 or 5 in a row, which is dangerous, but they are so hilarious and there have been many nights we are crying with laughter.
We also recently watched ‘The Last Dance’ was incredible to watch and learn about Michael Jordan’s drive, skill and determination. He was an unbelievable athlete and such an icon. It also brought back a lot of memories of me as a teenager watching NBA games on Channel 4 at 3am back in the 90’s as the games would be playing live from America.
What is an absolute non-negotiable in your day?
My daughter comes first. Doesn’t matter what is happening with the business that day, if she needs me; I drop everything. Once everything has been sorted I normally then work late into the evening and early hours to finish all my work.
Tell us one thing about your business that you are most proud of?
We were featured in British Vogue magazine last November in their ‘Forever Young’ edit. That was a real pinch me moment as I have been an avid collector of Vogue since a young girl. I think my earliest edition I still have in my collection is from 1991.
What topic would you speak about if you were asked to give a TED talk on something outside of your main area of expertise?
I love cooking and cuisine from all around the world. If I have to specialise further then I would talk specifically on Greek Cypriot dishes. I have grown up learning from my grandmother, mother and aunties who are/were the most talented and knowledgeable chefs.
What’s your favourite ever product that you currently sell or have sold?
Our Delphine pleated tutu dress. It was the most complex to design and make, as the whole garment is fancy pleated. The light and buttery tulle dances underneath the sewing machine so you need to take extra care when gathering the pleats! It also was very reminiscent of Parisienne 50’s dresses with the polka dots, bows and a cinched waist.
What is the best or most worthwhile investment you’ve made? Could be an investment of money, time, ener