Our Brands: Spotlight on Viking Toys

I spend a lot of time choosing very carefully which brands to stock at Happy Cat Kids. I like firstly for their products to feel unique and I also want them to be fun! I'm always looking for brands with eco-friendly and ethical practices that match Happy Cat Kids' core values. It's also very important to me that the toys are of the highest quality and have great play value too. With this in mind, I thought it might be interesting over the next few weeks to share with you all the brands that feature on the Happy Cat Kids website and give you a little insight into each of our brands every week.


This week I am starting with one of our lovely new brands: Viking Toys.

Based in Sweden, Viking Toys is a small, family-run toy company with a big heart.  Each toy featuring the Viking Toys’ colourful logo is designed and manufactured with care and love.  When the company was founded in 1974, it was based around a dream to create the safest and most durable toys on the market – toys with open-ended play value, to enable children to develop their imaginations.  That dream still inspires and defines the company today! 


“Our mission has always been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year … these toys are so strong, they are almost indestructible! ” 


I love this ethos and I was particularly impressed with Viking Toys new Ecoline range of play vehicles, which is the range I have chosen to stock at present. The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made entirely from sugar cane – taking sustainability to a new level! Also 100% recyclable and with packaging made from recycled material, this range is the perfect choice for an eco-friendly purchase! From tipper trucks to tractors these fun, colourful vehicles are ready for the beach, the garden, the sandpit...



Here's the clever science behind making plastic from sugar cane: Viking Toys Ecoline products move from oil-based to bio-based plastics, meaning that the non-toxic toys will be even more eco-friendly and organic. The new bio-based plastic is made from sugar cane, which is 100% renewable. This helps to reduce their carbon footprint, as the sugar cane binds more carbon dioxide as it grows than is emitted by the processing of the harvested plants. How cool is that?!?


Vikings Toys’ vision is to bring happiness and playfulness to all children around the globe! I can't imagine a better fit to my vision at Happy Cat Kids which is to put smiles on the faces of children and their parents!


Here's what I love about the Viking Toys Ecoline vehicles:


  • They are 100% non toxic - you can feel confident that there are no nasty chemicals here!

  • They are made from super-strong material that is suitable for indoor or outdoor play - pieces won’t fade or become brittle in any climate.

  • They are perfect for play in the sandpit, playground, garden, beach, or wherever your little one wants to play.

  • Lastly, if you purchase one of the Jumbo vehicles you are planting a tree! For each Ecoline Jumbo sold VIKING TOYS plants a tree together with One Tree Planted. "Because trees are essential to life.Trees create the air we breathe. But most importantly, trees help cool the planet by sucking in and storing harmful greenhouse gases, like carbon dioxide, into their trunks, branches, and leaves. This makes our planet happy and creates the conditions for the children of tomorrow to play in a clean and beautiful world."



I'm so excited to be able to share this new range of safe, strong, sustainable and fully recyclable toys with you and I hope that you love them as much as I do!


Click here to view the current range of Viking Toys Ecoline vehicles.

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Copyright ©Happy Cat Kids Ltd September 2018