Our Brands: Spotlight on Schleich

I hope you are enjoying reading my brand spotlights? If you haven’t had chance to read them yet, you can do view all my previous blog posts here.


This week I would like to tell you a little bit more about the lovely German brand of play figures - Schleich

Founded in 1935 by Friedrich Schleich in Schwäbisch Gmünd, Schleich is one of the biggest toy manufacturers in Germany today and the leading international provider of realistic animal figures. The design of the figures and play worlds, the manufacturing of the production tools and also the quality and safety tests are performed in Germany to this day.


As a company Schleich have made it their task to give children an understanding of animals and their natural habitats. With the detailed, authentic and hand-painted figures, children can gain valuable knowledge about the world of animals and learn about nature in a playful manner. This has turned into six different themed worlds with over 600 lovingly designed and high-quality individual figures which are specially designed to appeal to children in their different stages of development.


"At Schleich we believe that promoting creativity and a rich imagination is one of the most valuable gifts you can give a child. The best part of it is: a child’s creativity as well as their imagination develop almost by themselves with the right playing concepts.


Our guiding principle: the materials used and safety of the figures are tested with the utmost care. All products and the materials used meet or exceed the strictest applicable national and international requirements. Thus, high-quality and carefully designed products are developed every day that not only fascinate children, but also delight you as parents.


We craft our figures with great attention to detail, from the first sketch to the final design of the lifelike figures. Each one of our figures is unique and is still painted by hand today. We believe that children can feel this individuality."




What I really love about Schleich is their incredible attention to detail - each and every figure is still lovingly hand-painted. When creating new models they involve specialists from museums and zoos to ensure that they are lifelike as possible and every detail is accurate and correct. Some prototypes can take up to 8 weeks to model with each hair and fold of skin applied individually!!


They also create amazing Worlds that their figures inhabit from Farm World to the Bayala World of fairies and unicorns the play possibilities are endless and each individual figure comes with it's own story and some fun facts about the animal and creature!


I hope you love the fantastic Schleich range as much as I do!



Click here to view the full Schleich range.

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