Our Brands: Spotlight on Keel Toys

Updated: Oct 7

I hope you are enjoying reading my brand spotlights? If you haven’t had chance to read them yet, you can do view all my previous blog posts here.


This week I would like to tell you a little bit more about the lovely soft toys from Keel Toys.

Established in 1947, Keel Toys is a third generation, family run business, under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director and Marketing Director respectively.


Keel Toys has a solely UK based design team who are key to their success: "We combine innovative design with cutting edge fabrics, technologies and finishing techniques to create the most modern and more importantly beautiful range of soft toys in the market place today! … and by the way we have a lot of fun doing it too!"




The thing I most love about Keel Toys range is that their teddies are fun and colourful with real personality and they are great value for money. Like the fabulous Mini Motsus which make great little pocket money collectible toys or the larger teddies such as the Keeleco Wild Cats or the ever-popular Dinomotsu!


Keel Toys are always striving to become a more eco-conscious brand and with that in mind they have developed their incredible new Keeleco range.


Keel eco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, these floppy toys have been perfectly designed for hugging by a loving new friend. They've really considered everything with this range and even the Keel Toys tags are made from recycled cardboard and stitched on with cotton making the whole toy entirely plastic-free. The Keeleco range was awarded the prestigious Toy Hero award at the 2020 London Toy Fair and don't even get me started on how incredibly soft this new range is!


So there you have it from super cute dinosaur teddies to 100% recycled wild animal plush toys Keel Toys have a little something for everyone!


I hope you love the awesome Keel Toys range as much as I do!



Click here to view the full Keel Toys selection.

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